Interviews
As a lifelong Star Wars fan, this genuinely made me smile.
By Dr. Atif Ghaffar·30 March 2026

Originally posted on LinkedIn
As a lifelong Star Wars fan, this genuinely made me smile.
There’s something magical about building an X-Wing or TIE Fighter as a child… and now hearing the sounds specifically designed for that moment.
Not just generic effects — but intentional sonic storytelling.
Reading Elysha Zaide’s reflection on leading the LEGO SMART Play sound design team — and visiting Skywalker Ranch — gave this even more meaning. For anyone who grew up mesmerised by Ben Burtt’s sound design, this feels like a beautiful full-circle moment.
The hum of an engine.
The ignition of a lightsaber.
The subtle mechanical whirr of a droid.
Sound is what made that galaxy feel real.
To see it thoughtfully embedded into physical play — without screens — is brilliant.
Experiential storytelling… at kid scale.
Well done to Elysha and the entire LEGO SMART Play team.
#LEGO
#StarWars
#SoundDesign
#SMARTPlay
#Storytelling
#ImmersiveExperience
View original on LinkedIn →