I recently spent time on site with my friend and associate Kaine Pritchett , Managing Dire

I recently spent time on site with my friend and associate Kaine Pritchett , Managing Director at Virtus Integration , during the development of their new Experience Centre in Worcestershire. Having seen Kaine’s journey over the years, it’s genuinely exciting to see the vision behind this space taking shape — not as a sales-led showroom, but as a place where homeowners, designers, and industry partners can experience technology properly and make informed decisions. We filmed a short behind-the-scenes video during the visit, capturing some of the thinking behind the project while it’s still a work in progress, ahead of its opening for demonstrations in early 2026. I’m proud of what Kaine and the Virtus team are building and look forward to seeing the space evolve into a destination for considered, design-led integration. Full video link in the comments ↓ #AVIntegration #DesignLed #IndustryPartners #HomeCinema